julio12 , 2024

Why You Should Be Leveraging IGTV: The Ultimate Video Marketing Tool for Your Business



Are you looking for new ways to market your business? Do you want to reach a wider audience and engage with them effectively? If so, it’s time to start leveraging IGTV, the ultimate video marketing tool for your business.

IGTV, a standalone app and also now integrated with the Instagram app, is a video platform designed specifically for smartphones. It allows you to upload long-form videos, up to one hour in length, and share them with your followers or even reach a new audience.

Below are some reasons why you should start using the IGTV platform for your business.

IGTV is a growing platform with a wide audience

IGTV is a relatively new platform compared to other social media platforms such as Facebook and Twitter, but it’s growing quickly. As of 2021, IGTV already has over 1 billion active users worldwide. This means that if you start leveraging the platform now, you’ll be able to reach a large audience that is constantly growing.

IGTV allows you to showcase your product or service in a different way

One of the most significant benefits of using IGTV is that it allows you to showcase your products or services in a different way. Instead of sharing images or short clips, you can create longer videos that demonstrate how your product or service works.

For example, if you run a restaurant, you could create a video showcasing your menu items and the process of preparing them. If you run a salon, you could create a video showcasing your services and the transformation your clients undergo.

The possibilities are endless, and by using IGTV, you’ll have the opportunity to showcase your business in a more engaging and creative way.

IGTV allows you to build a deeper connection with your audience

Video content is more engaging than other types of content and helps build a deeper connection with your audience. With IGTV, you can create longer videos that allow you to share your story in greater detail and connect with your audience on a more personal level.

For example, you could create a video showcasing the behind-the-scenes of your business, the process of designing and creating your product, or even introduce your team members.

By doing this, you’ll help your audience get to know your business better, build stronger relationships with them, and keep them engaged.

IGTV is an opportunity to create a content library

IGTV allows you to create longer videos, which means you can create a content library that your audience can refer back to. This could be particularly useful if you’re launching a new product or service.

For example, you could create a series of videos showcasing the different features of your product or service and how it can benefit your audience. Your audience can then refer back to these videos as they consider purchasing your product or service.

Creating a content library also means that you’ll have more content to share on your other social media platforms and website, helping you to drive traffic and increase engagement.

Tips for leveraging IGTV for your business

Now that we’ve looked at some of the benefits of using IGTV for your business, here are some tips to help you get started:

– Plan your videos carefully. Consider the topics you want to cover and how you want to present them.

– Create a series of videos. Rather than creating standalone videos, consider creating a series of videos that follow a theme or topic. This will help keep your audience engaged and looking forward to your next video.

– Keep your videos visually engaging. Consider using captions, animations, and other design elements to make your videos visually appealing.

– Use hashtags. Include relevant hashtags in your video descriptions to help your videos get discovered by a wider audience.

– Promote your videos on your other social media platforms. Share your IGTV videos on your other social media platforms to increase visibility and drive traffic to your IGTV channel.


IGTV is a great platform for businesses looking to market their products or services creatively and effectively. With IGTV, you can reach a wide audience, showcase your products or services in a different way, build a deeper connection with your audience, and create a content library. By following the tips we’ve provided, you’ll be able to leverage IGTV successfully and take your business to the next level.

Abigail Foster